Brand Revival Strategy: Onida TV

Established in 1981, Onida was the pioneer in the television industry in the country. There was a time when every household boasted of an Onida TV. Neighbours would flock around from adjoining homes to see India play Pakistan on an Onida; memories were made. Alas, Onida, the brand that redefined the TV watching experience during our childhood is suffering heavily. Onida in the previous year clocked in a meagre turnover of Rs. 736.37 crore with only 8% revenue growth. Although this projects a positive image in the sense that the brand has not entirely died down, a lot still needs to be done.