Applying design thinking in content marketing

Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.

Business beyond Reputation: Equipping Sustainability

To conclude, although sustainability has been incorporated into the business ecosystem a lot better than before, a massive chunk of it is still left to be effectively organized, especially the technology part. The world will be a much better place the day every last company decides to integrate sustainability into its core values and functioning. After all, it is a win-win situation for everybody.