Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.
To conclude, although sustainability has been incorporated into the business ecosystem a lot better than before, a massive chunk of it is still left to be effectively organized, especially the technology part. The world will be a much better place the day every last company decides to integrate sustainability into its core values and functioning. After all, it is a win-win situation for everybody.