7 Indian cultural festivals

India is a land where variety comes easy and going on that line, the cultural festivals are very much varied as well. A festival not only means joy and happiness, but it also means an essential display of tradition, values and culture. These festivities are entwined with the culture and lives of the people and have impacted them greatly. Every state in India has their own major festival and people become culturally alive during this time.

7 Revolutionary Indian directors

India is a land of cultural and ethnic diversity and this is visible from the wide plethora of movies and films produced throughout the year. Some directors have produced evergreen and legendary films, which will last in our memories until the time we die. Below are some of the revolutionary directors to whom we all … Continue reading 7 Revolutionary Indian directors

Gadgets and gears used by youth in the ’80s ’90s

Life today without gadgets is unthinkable, isn’t it? Be it smartphones, tablets, laptops or a wide plethora of other goods and gadgets, we cannot imagine a single moment bereft of them. Without these gadgets would be like going back to the Stone Age! So take a moment to imagine how life would have been in the '80s and '90s when all these were just a dream and kids and teenagers were more than happy and content using the gadgets of that time (and going out more to play).

7 Strangest Festivals People Celebrate Throughout the World

Doing things en masse could be a great socializing activity and also a means of having fun. Festivals all around the world are aimed at that, aren’t they? But then we humans have a tendency and affinity to celebrate the weird and the gross! Festivals are celebrated all around the world to invoke a sense of togetherness and fun. But when these festivals get weirder than you hope and could possibly imagine, what do you do then? Sit tight as we present to you the 7 most bizarre and strange festivals which are celebrated all around the world.

7 interesting facts on crop circles

rop circles were first discovered in the 1600s and are can be seen even today in large fields around the world, predominantly in the United Kingdom (UK). They got mainstream popularity in the late 1970s and to date, many such crop circles have been invented so far (more than 10,000), they have been researched and documented but nobody could find out the creator of these massive crop circles and it remains a mystery so far. As intriguing and mysterious as it may sound these crop circles spanned about hundreds of feet and the whole figure can only be visible from the sky and nowhere else. Although the crops would be burnt in most cases, they could also be fallen a few inches from the ground. Here we present to you 7 reasons why these crop circles are an enigma to all of us?

7 lesser-known Indian folk art forms

India is a land of rich cultural heritage and there are varying forms of folk arts as well. These folk arts are an embodiment of different cultures within the country and each one is different and unique from the rest. Every state has its own art form and they are all beautiful and breathtaking. These arts have been on the decline, some time back, but thanks to rising interest of people again in local arts, they have been thriving.

10 Places to Visit in Kolkata This Weekend (Including Hidden Gems!)

Kolkata is the land of culture and intellectuality and therefore this city has ample places to relax your nerves on weekends; places that have historical as well as cultural significance. Once you’ve been to these places, you’ll be a completely changed individual- changed for the better. Below is a list of 10 such places which will relax anybody visiting the city for the first time or even a local resident.

15 things you used as a kid that that does not exist now

Being born during the ’80s to ’90s was not an easy task for the likes of us. For we have seen stuff and things from our timeline disappear and new things take their place. In this article let us bring a little nostalgia to the plate and discuss 15 such things which we have seen growing up but are no longer available in the market; in other words, they are extinct! From pagers to the old Windows operating systems, to handheld video games to evergreen serials like Malgudi days, we wish something’s never changed.

Top Indian pop bands and singers

India is a land of culture and art which also includes musicians as a whole. Over the years Indian music has evolved into a much more western-like type but that is only for us audiences and we cannot really blame anyone, can we? From pop bands to metal bands to solo singers, our country has it all! In fact, I am a fan of western music but despite being one, some Indian bands or singers can never be replaced by anyone.

7 Shocking Facts About the Bermuda Triangle

Perhaps one of the most intriguing places on planet earth, Bermuda Triangle is a place that has fascinated mankind since the early days of travelling. An area related to missing ships, planes and boats the Bermuda Triangle truly is one of the mysteries yet to be solved by scientists all around the world. The name ‘Bermuda Triangle’ though does not exist, along with the physical triangular portion where the disappearances occur, the area is infamous for decades. Only a few people ever went to this area and came out alive to tell the tale. Ships have been found intact, with food served on the table but the crew missing; making it feel the people on board just vanished into thin air!

5 Most Strange and Weird things ever sold on eBay

eBay is one of the world’s most famous e-commerce websites where uncountable commodities are bought and sold daily. eBay has its own auction forums where users buy and upload items for selling. Over the years a lot of strange and absurd items have found their way into these auctions like entire countries, hair of famous personalities, towns, strange artefacts and many more.

7 Reasons Why Aliens Will Invade the Earth

Has the topic ever crossed your head that sluggish, slimy aliens would one day come with huge battleships and conquer Earth? Imagine for a few moments, if you will, what would happen if one fine day your weirdest sci-fi movie came true? Well, extraterrestrial life outside Earth has never conclusively been found till now but it is one of the answers that scientists all around the world are vying to answer. In this article, I cite some good reasons why Earth may suddenly find itself surrounded by them and their spaceships any day now.

5 Most bizarre sports around the world

Sports for us may mean cricket, football, rugby, baseball, tennis and the other known ones but there are also weird and bizarre sports being played all around the world that we don’t know of. These sports are so uncanny that it may seem very hard that they are really played all around the world in various countries. As strange as they may sound, these sports are not entirely useless as they combine the skill and guts of a player at the peak level.

5 Strange Japanese Inventions and their Stranger Uses

The art of making inventions that are genuine, crazy and super inventive is called Chindogu.  They are strange but they are bound to make you laugh and tickle your imagination. Though they are absurd inventions they are never put into practical use or never sold. Invented by Dr Nakamats in the late 1980’s Chindogu is an exclusive feature of Japan.

7 People Who Cheated Death

Cheating death is an extremely rare thing and not many people are credited with doing that. But quite a few handful of people have actually survived (barely) after being shot multiple times to their bodies and also their heads! We bring to you some people who have successfully cheated and brushed death aside- determination to live or just plain old luck? You decide.

An Exercise Partner Can Improve Your Results

The importance of exercising daily is undeniable in today’s world. With the rising cases of obesity and other related diseases, it is extremely important that every individual follow some kind of exercise regimen to keep themselves healthy and fit. Obesity is spreading like a global pandemic and with the advent of junk and processed foods, people are becoming prone to cardiovascular diseases a lot.

Women in the makeover business

The earliest traces of makeup and cosmetics can be traced as far back as 4000 BC in Egypt. In ancient Rome, people regularly bathed to keep themselves clean and Romans developed a special formula to hide skin blemishes as well. In the early history of cosmetics, dangerous elements such as mercury, arsenic, and lead were used as they were believed to give enhanced beauty. Now decades later the whole industry has transformed totally focusing more on organic and herbal products.

Mothers who have become successful entrepreneurs

Today women are successful entrepreneurs running a successful business from their homes. Mothers are no less than superwomen, managing everything from work to taking care of children and household chores. Women have come to a long path from being ostracized from doing any productive job to becoming heads of countries and organizations alike.

Mothers in the food business

The food industry has grown by an enormous size and continues to grow even today. There have been several instances of women opening successful restaurants even after becoming a mother. Women can multitask better than their male counterparts despite facing an equal number of challenges, if not more. The food industry is one of the world’s top industry and in the United States, it is no different.

Will the prolonged Corona Virus problem in China destabilise business in India and around the world?

The COVID-19 is an illness that is caused by a member of the coronavirus family that has been wrecking across the globe for quite some time now. This article serves to show that the devastation that Coronavirus has wrought has not just harmed China but the global economy as well. A pandemic has almost always had far-reaching consequences and throughout history, whenever there has been the slightest hint of a global pandemic, business, health, economy, and public life have suffered gravely.

Can India be free of single-use plastics by 2022?

Plastic is both a miracle and a curse for the modern world; miracle owing to its far-reaching usage and its strength and adaptability and curse because of the fact that those long polymer chains that make plastic so indispensable also render it nondegradable. Truly the world is full of ironies; take the case of single-use plastics, for example, we use single-use plastics for maybe a few hours at most but they remain on the earth's surface for hundreds of years before disappearing from the face of the planet.

India’s stance on Regional Comprehensive Economic Partnership

India walked out on the Regional Comprehensive Economic Partnership deal and this article will serve to look at the critical aspects of India’s exit and explain the consequences in a broader aspect.

How is Experiential Marketing shaping Customer Interaction and the Market?

Experiential Marketing may be defined as a marketing strategy that aims to engage customers into participating in the primary brand experience. Experiential Marketing aims to directly involve customers into active co-creation rather than just being passive respondents. A glaring example of this would be Apple retail stores.

How are marketing strategies evolving in response to COVID?

COVID-19 has delivered a devastating blow to the world economy and has forced companies to drastically change the way business is done. More than 63 Million people have contracted the disease, and it has claimed the lives of almost 1.5 Million, putting the mortality rate at about 2.32%. As a second wave of cases come under the radar, governments all across the world are putting more stringent lockdown measures. The recovery rate is steadily rising and is currently at a healthy 69.15%

Developing Infrastructure for Differently abled

The lexicon defines a "differently-abled individual" as someone who has a physical or mental disability that limits the individual from performing normal day to day functions. But the cold-hearted definition does not take into account emotions, it only defines the term as it is. It is therefore much prudent to refer such individuals not as disabled, but differently-abled, as there are examples aplenty wherein differently-abled people have achieved so much more than people without disabilities.

Restraining Anxiety and Importance of Mental Health during Isolation

As the situation around us worsens progressively every day, something that needs to be talked about but isn’t given enough importance is mental health. The psychological impacts of quarantine on the brain can be significant. The disorientating fact about mental health during a global pandemic is the fact that there are multiple dimensions to it. As more and more existing employees are furloughed and terminated and new employee offers rescinded, this induces extreme stress pressure on the minds of those affected.

Brand Revival Strategy: Onida TV

Established in 1981, Onida was the pioneer in the television industry in the country. There was a time when every household boasted of an Onida TV. Neighbours would flock around from adjoining homes to see India play Pakistan on an Onida; memories were made. Alas, Onida, the brand that redefined the TV watching experience during our childhood is suffering heavily. Onida in the previous year clocked in a meagre turnover of Rs. 736.37 crore with only 8% revenue growth. Although this projects a positive image in the sense that the brand has not entirely died down, a lot still needs to be done.

Artificial Intelligence: Changing Business Amidst COVID-(AI Adoption before and during COVID-19)

AI is an overarching term that encompasses many technologies such as Machine Learning and Natural Language Processing so it makes sense to look at the adoption rates keeping in mind the industry and the technology involved. The graph below shows the breakdown of AI Adoption in 2019 and again the type of technology used in a particular industry depends heavily upon the characteristics of the industry itself. High Tech is leading the other industries in usage and adoption of Machine Learning while Robotic Process Automation is rightly mostly used in Automotive Industry.

Millets: The future crop of India

Millet is the term given to a collective group of small-seeded grass (Poaceae, which is the scientific term for grass) that primarily grows in developing countries like India, Niger, Mali and Nigeria. Being one of the earliest cultivated crops, millets was primarily considered to be a major ingredient in bird seeds, but it is interesting to note that millets have been used in making beer, flatbreads, porridges and other fermented beverages for many years now.

The exploding use of AI in the banking sector

Artificial Intelligence is the buzzword. Everyone is speaking about it, irrespective of whether they are a scholar on the topic or not. But what must be considered is AI's deep-reaching implications and how it has the ability to transform society for the better. In this article, we would look at how AI is currently being used in the banking industry to transform it for the better. It is important to note that while us commoners use the term Artificial Intelligence (AI) everywhere, in reality, it is a mixture of technologies like Machine Learning (ML), Robotic Process Automation (RPA), Predictive Analytics and not to mention, Artificial Intelligence (AI).

Role of Blockchain as a future technology in business

In the simplest of terms, blockchain essentially contains a chain of records (or blocks, hence the name) that keeps growing as more and more data is added onto it. Each block of data has a timestamp of the previous block thereby creating a ledger of sorts that can be used to store data and transactions.

The Russian Crisis

Setting the scene The Russian Crisis of 1998, also known as the ruble crisis, hit the country on August 17th, 1998, against the backdrop of the collapse of the Soviet Union, which broke down into 15 independent countries. With Mikhail Gorbachev resigning from his post as the president of the Soviet Union, Russia was coming … Continue reading The Russian Crisis

“Are you sure it isn’t photoshopped?” – The journey of Adobe

Adobe is one of those rare companies whose product has become a verb. This article aims to take a deep dive into Adobe’s history and understand what makes the company the behemoth that it is today. The reason for taking up Adobe was because of a number of factors- the primary being its improvement in ranks over the years and the fact that I wanted to choose a company that is not ranked in the top 200. This is because of the human tendency to only focus on the best of the best and generally ignore the underdogs. But Adobe continuously impresses everyone with its growth and tenacity, and this article aims to analyze everything from the company’s strengths to weaknesses to the reasons for its success that have transformed it into the international behemoth it is today.

Redefining Supply Chains to better respond to global catastrophes

This article tries to touch upon the important points that need to be followed to establish supply chain management systems that are responsive to not only global threats but local as well. In addition, it also talks about the perfect Supply Chain Management System, and the measures to Reorganize, Redefine, and Redesign the supply chains in the current context or in the context of a global catastrophe.

Technology adoption in logistics and Multi-Modal Transport

Logistics throughout the world is primarily done via three main channels- Air, Water and Roadways. With increasing globalization, these three modes of transport now intermingle with each other to form a combined system of transportation called the Multimodal Transport. With the advent of e-commerce all over the world, Multimodal Transport is quintessential for the effective transport of goods & services all over the continent.

Entrepreneurship in the times of COVID-19

Entrepreneurship is tough and not everyone’s cup of tea. It means fighting continuously for an idea that the someone believes in. This article strives to show the various aspects of entrepreneurship during the times of a pandemic.

Applying design thinking in content marketing

Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.

Technology: A major driver for India’s growth in the next decade

India is one of the major economies in today's modern, dynamic world and is at the forefront of being positively affected by technology. Today, after more than 70 years of independence, there has been a lot of massive improvements made in almost all fields imaginable, and a significant chunk of that can be attributed to the role of technology.