Experiential Marketing may be defined as a marketing strategy that aims to engage customers into participating in the primary brand experience. Experiential Marketing aims to directly involve customers into active co-creation rather than just being passive respondents. A glaring example of this would be Apple retail stores.
COVID-19 has delivered a devastating blow to the world economy and has forced companies to drastically change the way business is done. More than 63 Million people have contracted the disease, and it has claimed the lives of almost 1.5 Million, putting the mortality rate at about 2.32%. As a second wave of cases come under the radar, governments all across the world are putting more stringent lockdown measures. The recovery rate is steadily rising and is currently at a healthy 69.15%