Takeaways from the Microsoft-Activision deal With emerging technology playing a crucial part in today’s gaming experience, it makes sense for Microsoft, a leading technology and gaming company, to acquire Activision, a leading game publisher. Microsoft is set to benefit from the deal to a great extent by leveraging an ecosystem composed of its products and services which complement one another. However, Activision brings many positives and negatives, and it is up to Microsoft to strategically address them. The path ahead is difficult but, if properly implemented, would prove invaluable for Microsoft’s global gaming domination.
Experiential Marketing may be defined as a marketing strategy that aims to engage customers into participating in the primary brand experience. Experiential Marketing aims to directly involve customers into active co-creation rather than just being passive respondents. A glaring example of this would be Apple retail stores.
COVID-19 has delivered a devastating blow to the world economy and has forced companies to drastically change the way business is done. More than 63 Million people have contracted the disease, and it has claimed the lives of almost 1.5 Million, putting the mortality rate at about 2.32%. As a second wave of cases come under the radar, governments all across the world are putting more stringent lockdown measures. The recovery rate is steadily rising and is currently at a healthy 69.15%