Microsoft’s Activision acquisition: rocket fuel for Microsoft’s gaming ambitions

Takeaways from the Microsoft-Activision deal With emerging technology playing a crucial part in today’s gaming experience, it makes sense for Microsoft, a leading technology and gaming company, to acquire Activision, a leading game publisher. Microsoft is set to benefit from the deal to a great extent by leveraging an ecosystem composed of its products and services which complement one another. However, Activision brings many positives and negatives, and it is up to Microsoft to strategically address them. The path ahead is difficult but, if properly implemented, would prove invaluable for Microsoft’s global gaming domination.