How Did Marketing Strategies Evolve in Response to COVID-19?

COVID-19 has delivered a devastating blow to the world economy and has forced companies to drastically change the way business is done. More than 63 Million people have contracted the disease, and it has claimed the lives of almost 1.5 Million, putting the mortality rate at about 2.32%. As a second wave of cases come under the radar, governments all across the world are putting more stringent lockdown measures. The recovery rate is steadily rising and is currently at a healthy 69.15%

The Adoption of Technology in Logistics and Multi-Modal Transport

Logistics throughout the world is primarily done via three main channels- Air, Water and Roadways. With increasing globalization, these three modes of transport now intermingle with each other to form a combined system of transportation called the Multimodal Transport. With the advent of e-commerce all over the world, Multimodal Transport is quintessential for the effective transport of goods & services all over the continent.