Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.
A detailed list about the various books (anthologies) that I have contributed in till date and the links to buy them. Also includes my own experimental e-Book called "The Plight of The Pilgrim"