Mothers who have become successful entrepreneurs

Today women are successful entrepreneurs running a successful business from their homes. Mothers are no less than superwomen, managing everything from work to taking care of children and household chores. Women have come to a long path from being ostracized from doing any productive job to becoming heads of countries and organizations alike.

Applying design thinking in content marketing

Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.