Today women are successful entrepreneurs running a successful business from their homes. Mothers are no less than superwomen, managing everything from work to taking care of children and household chores. Women have come to a long path from being ostracized from doing any productive job to becoming heads of countries and organizations alike.
Content marketing has been in the mainstream for a long time and the main challenge arises in structuring a pre-existing process or strategy to become relevant to the modern-day paradigm. This is where design thinking comes into the picture. In simple words, design thinking is a repetitive process that pains to understand the users and potential customers of a particular product by challenging assumptions and preconceived notions. It also strives to redefine problems and make innovative solutions as answers to those problems.